Ebook Get Graphic Design Clients: Pro-tips for Landing, Impressing & Keeping the Good Ones, by Wes McDowell
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Learn the secrets to finding and ATTRACTING the kind of graphic design clients that will pay your bills and let you do what you do best.
In this book, I will show you how its done. I started out (as all freelance designers do,) with big dreams, and no money coming in. I slowly learned how to attract and keep clients the hard way, but this book will make things easier for you. Most of your competition won’t have the benefit of reading this book, giving you a serious advantage.
There is a lot involved with attracting, screening, working with and ultimately impressing the hell out of clients.
It can be overwhelming at times, and certainly confusing. But in this book, I will share my methods for finding clients, my workflows that I use throughout the process, and my secrets for keeping them coming back for more once the project is complete. In short, this book will take out a lot of the guesswork involved, freeing you up to do what you do best - design.
In this book, you will learn how to:
Find QUALITY clients, (the kind that pay the bills)
A lot of graphic design freelancers waste a lot of time looking for clients in all the wrong places, but I will show you where I (and others) have had great success in finding good, solid clients that can turn into long-term business.
Identify and weed out problem clients that will waste your time
While it may sound counter-intuitive to actually turn away business, trust me, you don’t want to learn this lesson the hard way. I will introduce you to the different types of clients that you will want to avoid like the plague. These clients can eat up all of your time, sending you through round after round of revisions, and then skip out on the bill. If you can spot these types in the initial consultation, you can avoid a lot of headaches.
Find your perfect hourly rate
Every new designer stresses over what to charge. In this book, I show you a simple formula that you can use to uncover your hourly rate. Its easier than you think, so stop agonizing!
This book will also show you :
- How to win over potential clients with a well-written proposal
- How to easily write proposals and contracts in minutes
- Why you absolutely need to get deposits before beginning any work
- Secrets to bulletproof presentations that can actually minimize revisions
- How to survive (and expedite) the revision process
- Invoicing tips that will get you paid faster
- How to keep the clients you get
This book will provide you with everything you need to get started working with clients and earning real money doing what you love.
I was in your position once too. Finding clients was very much a trial-and-error process for me, (and will be for most of your competition,) but it doesn’t have to be for you. This book will share with you everything that took me years to learn on my own, saving you time and lost revenue along the way.
So scroll up, click the buy button and get on your way to a thriving freelance design business today!
- Sales Rank: #557124 in eBooks
- Published on: 2013-06-07
- Released on: 2013-06-07
- Format: Kindle eBook
Review
"Wes has written a practical guide with valuable tips on how to run a successful graphic design business on your own. All graphic designers need this kind of information as they take the plunge into self-employment, and it's nice to see it all in one place. Wes shares his own experiences and insights along with a humorous touch that has helped him establish himself as a thriving creative professional. You'll find time-tested strategies to attract and retain dream clients that will make your creative business all the more rewarding! I highly recommend it!"
-Kristen Fischer, author of When Talent Isn't Enough: Business Basics for the Creatively Inclined (Career Press, 2013)
Most helpful customer reviews
1 of 1 people found the following review helpful.
Helpful and Useful
By Hildo
I found this book informative, easy to read and to digest. The author comes across as down to earth and the text doesn't suffer from an abundance of lofty idealism that I've noticed trying to read similar titles in the past. The tips are useful, practical, and the author includes links to outside sources and services the reader can use to put the tips into practice. Another extremely helpful segment in the book is a list of client "red flags", client behavior that designers should identify and try to stay away from for the sake of their business and sanity.
2 of 3 people found the following review helpful.
Well Written and Helpful for any Freelancer
By Nicholas E. Efstathiou
Working as a freelancer in any field is a difficult and challenging endeavor, and in Wes McDowell's Get Graphic Design Clients he succinctly broaches the many issues facing freelance graphic designers. McDowell starts at the very beginning, that tentative first step of every freelancer: the decision to break off on their own and become their own boss. From that point on McDowell takes the reader by the hand and leads them down a path towards success.
McDowell shows the reader how to find clients, how to keep them, and -- most importantly -- how to get paid. He even goes into the nitty gritty of invoicing, keeping track of projects and how to turn your first time clients into repeat clients.
McDowell's writing style is easy and familiar, free of any job specific jargon, which makes the book a great, fast read. The chapters are broken down so that information is readily accessible, and easy to find. Need to figure out how to identify a potentially bad client, just turn to that page. Another great aspect of McDowell's work is that he includes tips that are clearly marked as such, quick little pro-tips that you can jot down and keep out on your workspace as reminders of what to do in specific situations.
The best part about the book is the fact that you can essentially insert any type of freelancer title that you want. This work is designed for any freelancer to make money because the core ideas that McDowell presents are applicable to any field, whether you're a graphic designer or a freelance journalist.
So regardless of what type of freelancer you are, McDowell's Get Graphic Design Clients is a worthwhile investment, and one that you won't regret picking up. The writing flows from one chapter to the next with each idea laid out in a conversational style that's both informative and enjoyable.
1 of 1 people found the following review helpful.
great jumping off point.
By Jeramie
As a Graphic Designer just starting out this was a perfect intro to what I can expect. It is short, but I liked that about it. Good meaty topics with the fat cut out. The links to his examples and further information are extremely helpful.
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