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Web TV Series: How to Make and Market Them . . . (Creative Essentials), by Dan Williams
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Up-to-date resources for both new and professional filmmakers, specifically focused on web series productions
Today, people can watch television shows, feature films, live sports events, and just about anything they want on their computers, tablets, or phones, and as the new media marketplace continues to grow, so does demand for original content and opportunities for filmmakers. Online distributors such as YouTube, Hulu, and Funny or Die are interested in acquiring web series that attract audiences and appeal to advertisers. This guide provides advice and expertise to help readers create their own original, successful online shows—projects that can be profitable, potentially be developed into film or television properties, and help their creator to start a career in the industry. Readers will learn how to develop characters and stories designed for new media platforms, and will find tips for planning, shooting, and editing that are tailored specifically to web series production. This book also extensively covers the latest distribution platforms and social media marketing strategies, as well as examples of how to find financial sustainability through advertisers, branded content, and sponsorship partners. It has all of the tools necessary for both aspiring and experienced filmmakers to make the most of this growing new medium.
- Sales Rank: #838553 in Books
- Brand: Brand: Oldcastle Books
- Published on: 2013-05-01
- Original language: English
- Number of items: 1
- Dimensions: 7.70" h x .70" w x 5.00" l, .45 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
About the Author
Dan Williams is a new media writer and producer working on original independent, sponsored, and branded entertainment projects. Most recently, he created and produced a dramatic web series that was sold to BET Networks. He is a member of the International Academy of Web Television, regularly participates in industry panels, and guest lectures at universities. Dan has also worked at talent agencies and television studios, in development and production. He lives in Los Angeles.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great Information - Up to Date (as of 2013)
By Mike G.
The problem with books on Youtube and digital media is that this industry changes so fast that the information could be out of date before the book is even published. This book has enough evergreen topics that it makes sense for now at least.
There are plenty of real life examples from top Youtube web series creators and Youtube stars. You get to read interviews from people that have created totally different web series, not just scripted of vlogs.
There isn't much information about getting the production down, so if you are going to try and some high production value, you might want a book on budgeting and scheduling productions.
It would help if there was a supplemental website for anybody who bought the book with more resources or a blog of updates and trends.
0 of 0 people found the following review helpful.
A little too basic
By Zohar S Lokhandwala
A little too basic for what I was looking for. But the interviews etc were a nice read. I was hoping to find more info on genre studies for web series, and even more detailed info on marketing and Promotion. The book just skims over these essential details.
It says allot money for marketing. Does not say how to go about it.
0 of 0 people found the following review helpful.
Information for serious new web creators
By jok
Well written, factual and practical information. Helped me better understand the ins-and-outs of the Web Series world.
A great resource for anyone considering production of a show for the Web.
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